Prior to launch we worked closely with the Library, leading an expansive research phase that weaved together audience surveys, interviews, and focus groups. Through this research we identified the delight users experienced when they heard about the Library’s expansive offerings. Everyone knows a library has books, but few know that Brooklyn Public Library has citizenship classes, stuffed animal sleep-overs, access to streaming video platforms, and genealogy research. We call these the “Brooklyn Library curve balls,” and highlight them throughout the campaign.
View the full case study on Bellweather’s website.