More of Life

In collaboration with creative agency Droga5, the campaign features three spots, “Sneakers,” “Gravity” and “Time,” and each takes the audience through a journey of seemingly ordinary topics, revealing their connection to other, sometimes surprising, subjects impacting our readers’ lives today.

Each film shows how one starting point in our journalism — such as sneakers — can serve as a catalyst of discovery that helps readers draw relevant and surprising connections to expand their understanding of the world. In each journey, we showcase the expansive Times ecosystem, mirroring the personal experience our readers have with our journalism and products.

The campaign incorporated compelling social assets, weaving unexpected narratives that sparked curiosity and forged unexpected connections found in our journalism. Tailored for Instagram and TikTok, and created to pique our audience’s curiosity and contextually connect to key summer moments, the dynamic visuals enhanced our narrative journey in the social sphere.

The design of our campaign landing page mirrors the dynamic ticker-tape scroll featured in our commercials, inviting visitors to explore deeper into the rich journalistic connections revealed in our films. Visit the experience at nytimes.com/life.

Our mobile landing page artfully integrates the familiar interface of social cards, creating an engaging and inviting storytelling experience that effortlessly immerses users in the narrative thread of connections in our journalism.