World Pride NYC
An international call to celebrate and commemorate: NYC WorldPride 2019 honors and celebrates the Pride movement and the 50th anniversary of the Stonewall Uprising. Heritage of Pride (HoP), the non-profit behind NYC Pride, tasked Bellweather with developing a marketing campaign that would inspire and invite a broad international audience to NYC WorldPride.
Client: Heritage of Pride (HoP)
Role: Campaign Development Designer
Studio: Bellweather Agency
The campaign strategy was based around vibrant, heart-stopping portraits of LGBTQIA leaders and luminaries, pared with iconic imagery from the past 50 years of NYC Pride. The imagery connects WorldPride’s moment with the decades of celebrations and historic events.
View the full case study on Bellweather’s website.
NYC Pride is an umbrella brand that includes over 30 official events, including iconic events such as the March, Rally and Pride Island. We knew the campaign had to be instantly compelling, while also responsive and flexible enough to reach a myriad of different audiences.
